Who Are Chery Cars? The Chinese Car Brand Making Waves in the UK

The UK car market is welcoming an exciting new arrival - Chery, one of China’s largest and fastest-growing automotive brands. Known internationally for its stylish SUVs, advanced hybrid technology and impressive value, Chery is now making its mark on British roads – and you can experience the brand first-hand at Chery Milton Keynes, Kettering and Romford, part of Allen Motor Group.

A Global Success Story

Founded in 1997, Chery has become a household name across Asia, the Middle East, South America and Europe, selling millions of vehicles each year. The brand is recognised for its commitment to innovation, safety and sustainability, with a strong focus on hybrid and electric technology that meets the demands of today’s drivers.

The Chery Range in the UK

Chery’s UK line-up centres on its popular Tiggo SUV range, designed to combine practicality with modern style and advanced features:

  • Tiggo 7 – a compact SUV available in petrol and plug-in hybrid form, ideal for urban commutes and family life.
  • Tiggo 8 – a versatile seven-seater offering space, comfort and hybrid efficiency.
  • Tiggo 9 – the flagship SUV, blending luxury design, powerful hybrid performance and cutting-edge technology.

This varied line-up ensures that whether you’re looking for an everyday family car, a spacious seven-seater, or a premium SUV experience, Chery has something to suit your lifestyle.

Why Choose Chery with Allen Motor Group?

At Allen Motor Group’s Chery showrooms in Milton Keynes, Kettering and Romford, you can explore the full range in a welcoming and modern setting. Alongside new vehicle sales, we provide:

  • Expert Aftersales Care – with Chery-trained technicians and state-of-the-art workshops.
  • Tailored Solutions – including Motability services and business vehicle support.
  • Trusted Guidance – from our friendly team, dedicated to helping you find the right Chery for your needs.

Experience the Future of Driving

Chery’s arrival in the UK represents an exciting new choice for drivers – a brand that offers style, innovation and affordability in equal measure. With models that meet the demands of everyday life while embracing the latest hybrid technologies, Chery is set to become a strong contender in the UK market.