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    What our customers say... We’d love to hear your feedback and experience with us
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       “Very friendly staff” Very friendly staff, found us the ideal car at the right price that we put a deposit down on. Overnight the price dropped by nearly £700 pound and with their honesty and integrity we got the car at the reducedTracy Moulton Moyse
      “Absolute pleasure” The whole process of purchasing my new car with Allen Ford Rugby was an absolute pleasure - effortless on my side and was given an unbeatable deal, far better than other Ford Dealers in the area! Sebastian Green
      “Fantastic customer service” Fantastic customer service from start to finish from Josh at Allen Ford Rugby. Smooth handover and very professional. Not to mention a fantastic car as the end result! Very impressed and I will be using Adam Rowlinson
      “Exceptional service” Can not speak highly enough of Allen Ford but mainly due to the exceptional service from Alex, I recommend asking for him if you decide to pay Allen Ford a visit as you won't be disappointed.Jamie Crouch
      Excellent Service Excellent service with extra care and flexibility in the sale process in these difficult COVID times
      A pleasure to buy a car Ricky was very easy to deal with and professional, was a pleasure to buy a car from him.
      Find us in over 30 locations The Allen Motor Group caters to a large number of customers across the UK,
      with over 30 premises spanning from the South East to the West Midlands
      Find a dealership >

      Welcome to Allen Motor Group

      Allen Ford, Allen Kia, Essex Ford, Essex Mazda & SMC Ford

      Welcome to the our website. With a huge variety of brand-new and approved used cars and vans, we represent some of the most established and recognisable names in the motoring industry. We cater to a large customer base across the south east of England, the West Midlands, London and Kent.

      Our list of represented manufacturers includes such illustrious names as Ford, Ford Commercial Vehicles, Kia & Mazda. We strive to deliver the very best customer service at all times, whether in helping you to choose the right model for your needs, booking a service, or simply answering your queries.

      Your New Digital Dealer!

      With a huge variety of brand-new and approved used cars and vans, you can get more than ever before from us online!

      • Buy new or approved used models online – delivered to your door within 72 hours*
      • Reserve an approved used online for just £99
      • Book a service or MOT online 24/7
      • Get an online vehicle valuation instantly
      • Live chat 24/7 – use this website feature for rapid replies to your questions
      • Unaccompanied test drives – our Sales teams offer contact-free, unaccompanied test drives of thoroughly cleaned cars & vans
      • Virtual appointment – live video viewing allows us to arrange virtual appointments for prospective customers
      • Click & collect / Home delivery – simply tap a button on our website to reserve a vehicle, organise finance & see a video demo, before either collecting your vehicle or getting it delivered to your chosen location
      • You can return a vehicle bought online and get your money back within the first 14 days after collection – to learn about your Right To Return, please click here

      * N.B.: 72-hour delivery time is dependent upon whether we have the model in stock at the time of ordering

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