Allen Motor Group Dealer Ranked #1 By Reputation In 2023

We are thrilled to announce that, among approximately 4,577 dealers across the country, Brentwood Kia has been named #1 in the UK for customer experience & digital marketing coming ahead of dealerships representing brands such as Audi, Aston Martin, Lexus, Porsche, Ferrari, Rolls-Royce, Bentley, and Mercedes-Benz.

Allen Motor Group can boast some fantastic achievements in Reputation's Automotive Industry '23 Report, including one of our dealers being named the top location in the UK for the first time.

Reputation, a global leader in reputation experience management, has unveiled the top auto brands, dealerships, and dealer groups in the UK, all assessed by their esteemed Reputation Score.

The Reputation Score stands as the industry's foremost metric for evaluating a business's reputation. This pivotal tool empowers businesses to enhance customer acquisition and loyalty by evaluating various customer service metrics, including online ratings, search impressions, social engagement, and review responses.

A huge congratulations to everyone who made this achievement possible, in particular the team at Brentwood Kia including Social Media Champions Maverick Hagger & Keith Rider, whose output has consistently been group-leading in terms of social engagement.

To see examples of the Brentwood Kia team's outstanding social media output, click here:

Allen Motor Group also secured the 20th position among UK Dealer Groups, boasting a remarkable Reputation Score of 660.

This is particularly impressive considering the addition of half a dozen new locations in the past 12 months, who have been getting up to speed with our digital marketing strategy & social media programme.

Reputation's report analyses 5.5 million car buyers and service reviews to offer comprehensive benchmarking insights and rankings for automotive brands and dealerships.

Reputation Score has been chosen by dealerships and OEMs as a leading performance indicator providing a numerical value to assign to overall brand health – the world’s leading brands who raise their Reputation Score by 150 points increase sales up to 10%.

Dealership locations with a high Reputation Score generate seven times more actions on their Google Business Profiles, while more positive reviews mean more opportunities to generate sales.

This achievement is based upon our introduction of a new social media strategy and review management approach in 2021. Our concentrated efforts towards elevating our online brand reputation and enhancing the customer experience at our dealerships have clearly borne fruit, and Brentwood Kia's success provides a benchmark of best practice for our other locations to work towards.

For a comprehensive review of the 2023 Automotive Reputation Report, please follow this link: