Graham Gooch OBE is our brand ambassador for Allen Kia & Essex Auto Group – Kia! The legendary former cricketer and captain of Essex & England collected an All-New Sportage from our Brentwood dealership.
When we were considering the kind of personality we'd love to have as an ambassador for our brand, we wanted someone who exemplified our brand's values and those of Kia's cars.
Leadership, inspiration, power, a great work ethic, a love of Essex and England, good at driving...
We knew exactly who we wanted, right off the bat – Graham Gooch!
We've already had a long and strong relationship with Graham through our sponsorship with Essex County Cricket Club and we're looking forward to building upon our exciting opening partnership, especially with our dealerships in Brentwood and Southend being in the county of his birth. His popularity is still obvious in the cricket world and beyond.
Who better to remind people of consistent excellence, sustainability, and the similarities between elite sport and business than a man who's one of the most successful international batsmen of his generation, who sustained a top-quality career for 27 years, and who became the most prolific run-scorer ever with 67,057 runs across first-class and limited-overs games?
Goochie has said before now that he was "'fortunate enough to play in a successful, fun team". And now he's part of another one!
As a former selector and coach for the national cricket team, Graham knows a winner when he sees one. With his current roles as a motivational speaker and now brand ambassador, we will benefit enormously from his tips on peak performance, how to maximise success, leadership, and achieving our goals.