Essex Cricket Host Mini Match Play 2023

Essex Cricket have announced their Mini Match Play Youth Cricket Tournament will take place on Tuesday 15, Wednesday 16 and Thursday 17 August, supported by Allen Motor Group.

This year saw record number of applications from various local youth cricket clubs as our Mini Match Play continues to prove extremely popular. Allen Motor Group acts as sponsor to the event.

As part of our group-wide commitment to community development and youth empowerment we provided free t-shirts and participation medals to all young cricketers taking part. This will provide unforgettable memories of the tournament for every child and we are extremely proud to be supporting the event.

Allen Ford's sponsorship has not only elevated the tournament experience but also highlights Allen Ford's dedication to fostering a positive impact in the local community.

This vibrant and competitive youth cricket tournament will see young talents showcase their skills while fostering a spirit of sportsmanship and camaraderie. Featuring enthusiastic young cricketers from across the county, this tournament will provide a platform for aspiring young players to exhibit their cricketing prowess and learn valuable lessons about teamwork, discipline, and healthy competition.

This event is also key in providing a platform for skill development and growth, inspiring the next generation of cricket stars. The young cricketers had the opportunity to showcase their skills as well as learn from experienced Essex Cricket Community coaches and mentors.

Chloe Leveridge, Youth Engagement Manager at Essex Cricket, commented:

"Essex Cricket is immensely grateful to Allen Ford for their valuable support in making the Mini Match Play Youth Cricket Tournament a resounding success. This collaboration exemplifies the positive impact that businesses can have on youth development and community engagement. We are so grateful for their generous contributions to the event and most importantly every child taking part had a brilliant time playing cricket, which is what it's all about.

Matt Brown, Group Marketing Director at Allen Ford, added:

"At Allen Ford, we are committed to supporting initiatives that nurture talent and promote community well-being. Sponsoring the Essex Cricket Mini Match Play Youth Cricket Tournament aligns perfectly with our values, and we are proud to have played a role in creating a memorable experience for these young cricketers."