Ford to Electrify Fiesta, Focus, Kuga, Mustang and Transit Models

At Ford of Europe’s “Go Further” event in Amsterdam on 2nd April 2019, the renowned American manufacturer will set out its stall for electrification of some of the biggest names in its range, including the Fiesta, Focus, Kuga and Transit models.

Added: 29 March 2019


At Ford of Europe’s “Go Further” event in Amsterdam on 2nd April 2019, the renowned American manufacturer is expected to set out its stall for electrification of some of the biggest names in its range as it accelerates the rollout of its electric vehicles.

As well as potentially unveiling Fiesta and Focus EcoBoost Hybrid models to be launched next year, Ford may also show off mild-hybrid powertrain solutions to enhance the fuel efficiency of the 2-tonne Ford Transit and Transit Custom light commercial vehicles, plus the Tourneo Custom people-mover, which are currently scheduled to go on sale later in 2019.

Additionally, it has been reported by Auto Express that the next-generation Ford Kuga will be revealed with a range of engine options that could include mild-hybrid technology.

Perhaps the biggest news is still to come though – The Sunday Times has reported that not only is an electric Mustang being developed but it may be an SUV.

Steven Armstrong, group vice president and president EMEA, said: “Our new Fiesta and Focus EcoBoost Hybrid models are examples of Ford’s commitment to deliver new, more environmentally-sustainable vehicles, sophisticated technologies, and valued services for our customers, and we have many more examples to announce in Amsterdam next week and beyond. We’ve gone to every length to develop mild-hybrid powertrains for two of our most popular cars that will help keep cash in customers’ pockets while remaining true to the Ford ‘fun to drive’ philosophy.”

The mild-hybrid technology means that some of the energy that is normally lost while braking and coasting is recovered and stored in a 48-volt, lithium-ion, air-cooled battery pack. This stored electricity can then be deployed to provide more torque for driving and go towards powering the vehicle’s electrical systems. Not only does this enhance fuel efficiency but it also provides a welcome boost to performance by reducing turbo-lag and providing more responsive acceleration.

Roelant de Waard, vice president, Marketing, Sales & Service, Ford of Europe said: “Our 1.0-litre EcoBoost engine has already proven that fuel-efficiency and performance can go hand-in-hand. Our EcoBoost Hybrid technology takes that to the next level. We believe customers are going to love the smooth and urgent power delivery of our EcoBoost Hybrid powertrains just as much as they’ll enjoy less-frequent trips to the fuel pumps.”

Ford’s publicly-stated aim is to offer one or more electrified powertrains for each model launched since the All-New Focus, whether it’s mild-hybrid, full-hybrid, plug-in hybrid or full battery power. The Blue Oval’s in-house electric vehicle development team, “Ford Team Edison”, has a multi-billion dollar investment to develop up to 16 fully electric vehicles by 2022.

One of these is alleged to be an SUV combining the sporty features of the Mustang with electric technology “expected to cost in the region of £40,000 and to run for 300 miles on a single charge”. More details are expected on 2nd April.

The upcoming mild-hybrid models will join the stylish and refined New Mondeo Hybrid that is already in Ford dealerships and available to order in either Titanium Edition or Vignale models.

For more information about Ford electric and hybrid models, make an enquiry on our website or visit one of our dealerships to talk with one of our Product Specialists.

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